WEBSITES FOR PROPERTY
The agent they look up first: website design for estate agents and letting agents in Sussex
Vendors, landlords and applicants all check the agent before they ring. A site built to rank for the town, take a valuation request properly, and keep lettings enquiries out of the inbox.
Where the instructions come from
A mover finds you three ways
An agency is chosen in the few minutes between a portal listing or a board and the first phone call. The site is where that decision is made. Glo builds websites for several sectors, each with its own page, and the property build follows the same method as every website and system on the services page.
The portals
An applicant finds the property on a portal, then looks up the agent before booking the viewing. A vendor sees who is selling on their street the same way. The portal sends them; your site has to hold them.
Local search
A homeowner deciding to sell types the town and the words estate agent, or letting agent, into a phone. The map and the first few results are the shortlist. Nobody scrolls to page two for a valuation.
The board outside
A For Sale board on a neighbouring house is still the oldest advert in the trade. It produces a name, and the name produces a search, and the search lands on whatever your site says at that moment.
A property build
One from the property sector
A property investment site rather than a high-street branch: it had to explain one offer in a single screen and take an enquiry from someone who arrived from a search, not a portal.
What the site has to do
More than a copy of the portal
The usual agency site
What this one does instead
A feed of listings copied in from the portal, with nothing else on the page.
Sales and lettings on separate pages, each written for the search a vendor or a landlord actually types, so the site can rank for the town and not just the firm's name.
A valuation button that opens an empty email.
A valuation request that takes the address, whether it is a sale or a let, and when they are thinking of moving, so the call back is prepared before it is made.
Landlords treated as an afterthought on a page about selling.
A lettings section with its own pages for landlords and for tenants, including how to report a repair, because those are two different visitors with two different questions.
Property photographs at full size, slow on the phone the applicant is holding on the pavement.
Listings sized for a phone and served from your own site, so the page opens outside the property rather than after the viewing.
Whoever searches the agency name gets a directory listing or a portal, not you.
Google Business Profile set up for the branch, with reviews, hours and the area covered, so the local pack that a mover looks at first shows your office.
Applicants and vendors kept in whichever inbox they emailed.
Every enquiry from the site lands in one place, tagged by property or by valuation, and can be handed straight to a system that files it.
After the enquiry lands
Viewings confirmed, repairs filed
The first card is the line Glo has already written for property and lettings. The other two describe what the same tools do for a branch, in words written for this page, and every message is approved by a person before it goes.
Reads a maintenance report, opens the job, and drafts the note to the landlord.
A viewing time sent as a link in a text. The applicant taps to confirm or to move it, the answer lands in your diary, and the link stops working.
Rings the applicants booked for tomorrow to confirm they are still coming, records the answer, and passes the one who wants to talk to a negotiator.
What it costs
Fixed for most branches
A single-office agency usually lands on Standard. Listings with search and a page per property need a database, and that is Advanced, priced after a scoping call. The person you deal with throughout is Scott Burns, who built Glo after running businesses of his own.
What each grade includes, and every price, is on the pricing page
Questions agents ask
Before you instruct anyone
Yes. A listings section with search, photographs and a page per property needs a database behind the site, which puts it in the Advanced grade. If the properties already live in agency software with an open connection, the site can read from it rather than asking anyone to type them in twice.
Yes. A repair form that asks for the property, the problem and a photograph goes into a queue, and the AI Inbox reads the report, opens the job and drafts the note to the landlord for you to approve. Nothing goes to a contractor without a person ticking it.
The portal brings them to the listing. Before they book the viewing, and long before a vendor instructs you, they look you up. The site is where that look happens, and it is where a vendor sees your fees, your reviews and the properties you have sold nearby, all in one place.
Yes, and it should ask what you would ask on the phone: the address, sale or let, and when they are thinking of moving. The negotiator then rings with the comparables already in front of them instead of starting from a name.
That is what the Standard grade is for. A page for sales and a page for lettings, each written for the search a mover in your town types, can rank on its own. A single page that mentions everything ranks for the firm's name and little else.
Next step
An hour in the branch
Bring last month's valuation requests and lettings enquiries and we will look at where each one came from and what happened to it. If your work is professional advice rather than property, the professional services page is written for accountants, solicitors and consultants.