WEBSITES FOR PROFESSIONAL SERVICES
Trusted before the first meeting: website design for accountants, solicitors and consultants in Sussex
A practice is chosen on trust, and trust is checked online before anyone rings. A site that shows who you are, ranks for each service you offer, and lets a client sign in rather than email.
Where the clients come from
A practice grows by being recommended
Nobody picks an accountant or a solicitor the way they pick a takeaway. The name arrives by recommendation and the site is where it is checked. This is one of the sector-specific websites on the websites page, built to the same standard as the systems and automations on the services page.
Referral
A solicitor recommends an accountant, a bank manager mentions a firm, a client passes a name across a table. The introduction does the persuading; the site's job is not to undo it in the thirty seconds before the call.
Reputation
The name is checked before it is trusted with a tax return or a dispute. Qualifications, the regulator, who the people are and what they have done: a firm that shows these plainly gets the call ahead of one that hides them behind a stock photograph.
Return work
Year-end, renewals, the annual review. Much of a practice's income is a client coming back, and a site with a sign-in and a way to book time makes coming back easier than moving.
A professional services build
What one looks like
A career services practice: the build had to make one promise on the first screen and give existing clients a sign-in on their phone, which is the part most practice sites leave out.
What the site has to do
Show the firm, then get out of the way
The usual practice site
What this one does instead
One page called Services listing everything the firm does in a paragraph.
A page for each service, written for the search a client types: small business accountant, employment solicitor, HR consultant, so each one can rank on its own.
Documents sent by email and chased by email, with nobody sure which version is current.
A client sign-in where documents are exchanged and the status of a matter or a return can be seen without a phone call.
An initial meeting arranged over four emails and a missed call.
An initial consultation booked from the site into a diary you control, with the questions asked first so the meeting starts in the right place.
Regulation, qualifications and insurance mentioned nowhere a client can find them.
Regulator, professional body and professional indemnity shown where a cautious client looks for them, exactly as you hold them.
Copy written for other professionals, dense with terms the client does not use.
Plain English throughout, because the person searching has a problem and not a vocabulary.
After the enquiry lands
Billed without assembling it by hand
The first card is the line Glo has already written for professional services. The other two are written for this page and describe what the same tools do for a practice. Every draft waits for a person to approve it before it goes. The habits behind the first card are set out in a guide to stopping the chasing, whether or not a system does it.
Time recorded against a matter becomes a bill nobody had to assemble by hand.
A client emails a bundle of PDFs and a photograph of a receipt. The figures are read out of them, the documents are filed against the client, and the acknowledgement is drafted for you to approve.
The one missing detail that holds up a return or a matter is asked for by a link in a text. The client taps the answer and it is saved against their record, with no login to remember.
What it costs
Priced by what the site has to do
A firm with several services lands on Standard. A client sign-in puts it in Advanced, quoted after a scoping call. The work is done by the founder, and not handed to a junior, which is worth knowing when the site holds client documents.
The three grades, with what each one includes, are on the pricing page
Questions practices ask
Before you engage anyone
Yes. A client sign-in with a document area and the status of each matter or return is what the Advanced grade covers. It is a login or a customer account area, quoted in writing after a scoping call because what sits behind it decides the price.
Only if each service has its own page. A page written for what a client types, small business accountant in your town, say, can rank on its own. One page that lists every service ranks for the firm's name and little else, which is the search that already knows you.
Yes. A booking that asks a few questions first, the kind of matter, the size of the business, the deadline, lands in a diary you control, and the confirmation goes out in your wording once you have ticked it.
Time recorded against a matter becomes a bill nobody had to assemble by hand. Approved work becomes a draft invoice, you check it, it sends, and the chasing runs on a schedule you set until it is paid. Nothing is marked as issued until it is approved.
The site itself takes what is uploaded through the sign-in. For everything that arrives by email, the AI Inbox reads the attachments, pulls out the figures, files them where they belong and drafts the reply, and anything it cannot read with confidence is flagged rather than guessed.
Next step
An hour at the practice
Bring the enquiries from the last quarter and how each was handled, and we will find the ones the site should have dealt with. If your business builds rather than advises, the construction page is written for builders and contractors.