WEBSITES FOR MOBILE BEAUTY
One person, one car, one diary. A site that says where you travel, takes the booking while you are mid-treatment, and leaves room to drive between one client's door and the next.
Where the clients come from
There is no shopfront to walk past and no reception to ring. Clients come by recommendation and by a search that includes a place name, and the site has to do the job a premises would. It sits among the websites Glo builds for particular trades; if you have a premises and a team, read the hair salon page, which is about the diary and the chair instead.
The client's friend
Most mobile work starts with somebody who has seen the result at close range and asked who did it. What follows is a name typed into a phone, and the site is what that name has to lead to.
The search for someone who comes to you
Somebody who cannot get to a salon, or does not want to, searches for a therapist who travels. That search includes a place name, and it has to find a site that says plainly which places you will come to.
The one-off that becomes a regular
A wedding morning, a birthday, a first appointment tried on a whim. If booking the second visit is as easy as the first was, the one-off turns into somebody you see every few weeks.
A mobile beauty build

This build had to say in its first line that the treatment comes to the client, and show the work beside it, because the whole offer is that there is no salon to visit.
What the site has to do
The usual mobile therapist's site
What this one does instead
A vague line about covering the local area.
The towns and villages you travel to, named, and a postcode check on the enquiry form, so a message from thirty miles away never reaches you.
A phone number, and a therapist mid-treatment who cannot pick up.
An enquiry form that asks the treatment, the postcode, the day and the time of day, so the answer can be given without a call at all.
Appointments booked back to back with no time to drive between them.
A diary that knows you are driving, so the gap between one client's door and the next is built into what can be booked.
A treatment list with no times and no prices, so every enquiry is the same question.
Each treatment with its length and its price, so the client knows what they are booking and you are not quoting the same thing by text ten times a week.
Nothing about insurance or training, and a client who has to take it on trust.
Your insurance, your qualifications and what you bring with you set out plainly, as you hold them, because the client is letting you into their home.
After the enquiry lands
Glo has no line written for mobile beauty, so all three of these are written for this page. Each describes what one of the tools does for a therapist working alone, and each waits for your tick before anything goes out.
A message arrives asking whether you cover their postcode and what a full set costs. It is read, the reply is drafted from your price list in your wording, and it waits for your tick between clients.
The evening before, the client gets a text with a link. One tap confirms the visit and the address, one tap moves it, and the answer is in your diary before you have finished the appointment you are on.
Rings tomorrow's clients to confirm you are still expected, notes anything that has changed, and hands you only the one who wants to talk.
What it costs
One person with a treatment list, the towns covered and a good form is what Essentials was priced for. A live diary that books around your driving is Advanced, and only worth it once the diary is full enough to need it. The person building it is Scott Burns, the founder, who ran businesses for more than ten years before Glo.
What each grade includes, with every price, is on the pricing page
Questions therapists ask
Name the places you cover on the site and ask for a postcode on the form. The form can turn a postcode outside your radius away politely before it reaches you, and that is part of the form rather than a separate system.
Yes. The form asks the treatment, the postcode, the day and the time of day. Either you confirm from the replies that have been drafted for you between appointments, or, with a live diary behind the site, the client picks a slot that is genuinely free and it books itself.
With a live diary in the site, yes: the travel gap is a rule the diary applies before it offers a slot. That puts the site in the Advanced grade, priced after a scoping call. Without the live diary, the form gathers the details and you place the appointment yourself.
Instagram shows the work. It does not tell a stranger which towns you travel to, what a treatment costs or how to book without a message you will read in three hours. The site answers those, and it is what a person searching for a mobile therapist in their town finds, which Instagram is not.
Yes. A text goes out the evening before in your wording, with a link to confirm the visit and the address or to move it. The reply lands in your diary, so you know before you set off.
Next step
Bring the last fortnight of messages, including the ones you answered at midnight and the ones from outside your area, and we will work out what the site should have handled for you. The review is free and can be a call if a visit does not fit the day.