WEBSITES FOR HAIR SALONS
The diary, filled from the phone: website design for hair salons and barbers in Sussex
A salon lives or dies by the diary. A site that books the right stylist for the right length of time, takes the deposit on the long appointments, and gets the no-shows back before the chair sits empty.
Where the bookings come from
Three ways a chair gets filled
A salon's clients arrive by loyalty, by a photograph and by walking past the window. Each of them ends up at the site with one question, can I get in, and the site has to answer it without a phone call. This page is one of the trade-by-trade website pages Glo publishes, and the closest neighbour to it is the mobile beauty page, for a therapist without a premises.
Regulars, and the stylist's own following
Most of a salon's week is people rebooking with the stylist they already see. When a stylist moves, some of that following moves with them, so the site has to make the salon the thing they remember, not only the chair.
The before-and-after
A colour job is shown on a phone screen, and the person looking at it wants to know who did it and how to get in. The site is the step between the photograph and the booking.
The walk past
A premises on a high street is seen every day by people who have not yet come in. The moment they decide to, they search the name for the opening hours and whether they need to book. That search has to land on you and answer both.
A salon build
One from the chair
This build had to put the booking button on the first screen under the salon's own colour work, because a salon site that makes you hunt for the diary has already lost the appointment.
What the site has to do
Run the diary, not just decorate it
The usual salon site
What this one does instead
Ring to book, and the phone is answered by whoever has a free hand.
Booking online by stylist and by service, with the right length of slot for each, so a cut and a full colour do not both take a half-hour hole in the diary.
A three-hour colour appointment booked with nothing down, then not turned up to.
A deposit taken at the point of booking for the long appointments, so an empty chair on a Saturday afternoon at least costs the person who left it empty.
One price list, and every stylist charged the same.
Prices by stylist level, so a junior and a senior can be booked at the rate each is worth without the front desk explaining it every time.
Opening hours that are wrong on Google and missing on the site.
Hours, the walk-in rule and the address set once and shown everywhere, including the Google Business Profile the search actually reads.
A team page from three stylists ago.
A page per stylist that the stylist can be sent to update, including anyone renting a chair, so the person a client is booking is the person who turns up.
After the booking lands
The no-show, dealt with before the day
The first card is the line Glo has already written for salons. The other two are written for this page and describe what the same tools do for a premises with a team and a diary. Nothing sends until a person has ticked it.
Answers a booking enquiry in minutes with the right price, at eleven at night.
The day before, every client gets a text with a link. One tap confirms, one tap moves it, and a slot that would have been a no-show goes back on the diary while it can still be filled.
A stylist texts to book a week off. It is recorded, the diary is blocked, and the clients already booked with them that week are listed for moving, before anyone has to ring round.
What it costs
Fixed, unless the diary lives in the site
A salon that sends clients into a booking system it already runs is a Standard build. A live diary with deposits inside the site is Advanced, quoted after a scoping call. Whichever it is, the work is done by the founder of Glo, who does the work himself.
The three grades and what each one includes are on the pricing page
Questions salons ask
Before you book anything
Yes. Booking by stylist, by service and by the length of slot each service needs is what the Advanced grade covers, because a live diary sits behind the site. If you already run a booking system, the site can send clients into it instead, and that is a Standard build.
Yes. Taking a payment at the point of booking is one of the things that puts a site in the Advanced grade. The deposit rule is yours: which services, how much, and whether it comes off the bill.
It is read and a reply is drafted in minutes, priced from your list and in your wording. It sends once it is approved, which is the rule every part of Glo works to, so the client hears back first thing rather than whenever the front desk gets to the inbox.
Yes. A reminder goes out by text or email in your wording, with a link to confirm or move the appointment in one tap. What comes back lands in the diary, not in somebody's inbox.
Only in what it shows. A page per stylist, with their own services and prices, works whether they are employed or renting. The booking still lands in one diary, and who is paid what is a matter for you and them, not the website.
Next step
An hour in the salon, between clients
Bring last month's no-shows and the enquiries that came in after closing, and we will look at what a site with the diary inside it would have done with each. The review is free and happens at your premises.